The only number that matters

Stop pricing leads. Price booked jobs.

A $85 lead sounds cheap until you remember it was sold to four other roofers and you close one in ten. Published 2026 analyses put shared roofing leads at $500–$1,250+ per booked job. Run your own numbers below — both columns, your assumptions.

Shared-lead marketplace
Angi / HomeAdvisor / Modernize model
Price per lead85
Contractors the lead is sold to4
Your close rate on shared leads10%
Cost per booked job
$850
You pay for every lead — including the 3 of 4 times another contractor wins the bid-off.
RoofLeads Pro territory
Flat price · exclusive · work as many as you can knock
Territory tier
Leads you work per month80
Your close rate (conservative)3%
Cost per booked job (2.4 jobs/mo)
$291
Flat territory price — a second, tenth, or fiftieth worked lead costs nothing extra. Nobody bids against you.
At these numbers, shared leads cost 2.9× more per booked job.
Check your city's price →
Why shared leads cost more than they look

You pay per lead, win or lose. When the same homeowner is sold to 3–8 contractors, most of your spend funds someone else's job — and the bid-off compresses your margin on the jobs you do win.

Why a territory flips the math

A RoofLeads territory is a flat monthly price for every scored lead in your city — exclusively yours. The marginal cost of working one more lead is zero, so the harder you work, the cheaper each job gets.

Honest caveats

Shared leads are inbound (homeowner asked); ours are outbound (you knock or call first) — that's why our default close rate is a conservative 3%. Storm-verified targeting and per-door talking points are how we keep outbound close rates honest.

Published numbers behind the defaults

Defaults reflect the ranges those analyses report ($50–$120/lead, 3–8 contractors per lead, 5–15% close on shared leads). Adjust every slider — the argument survives your numbers or it isn't an argument.

What Roofing Leads Actually Cost Per Booked Job (2026 Calculator)