You're not bad at sales. You're paying to race 3–8 other contractors to the same homeowner — and the race starts before your phone even rings. That's the model working as designed. Here's how to get out of it without wrecking your pipeline on the way.
One number decides this: cost per signed contract. Not cost per lead, not cost per appointment. We'll use conservative assumptions — nobody closes 30% of cold contacts, whatever a sales page told you.
| Shared leads (Angi-style) | Exclusive territory | |
|---|---|---|
| Monthly spend | $2,000–$16,000+ (scales per lead) | $399–$2,598 flat |
| Who else gets the lead | 3–8 competitors | Nobody — verifiably |
| Realistic close rate | 5–12% of shared leads, after winning the race | 2–5% of the full ranked list — no race first |
| Effective cost per signed roof | $1,000–$1,400+ commonly reported | ~$290 at a 3% close on a $699 Mid territory |
| When you scale up | Cost scales with you | Price doesn't move |
Run your own numbers in the ROI calculator, or see the full RoofLeads Pro vs Angi comparison.
Check your Angi terms first. If the early-termination penalty (commonly 30–35% of the remaining term) costs more than quietly minimizing your spend until it lapses, ride it out. Paying a penalty to escape bad leads is still paying for bad leads.
Your territory loads a scored, exclusive backlog on day one — you don't wait for a storm. Work both pipelines for a month and track cost per signed contract on each. The 14-day free trial covers half that test before the first charge (card at signup, nothing charged before day 15).
If the exclusive list wins — and structurally it should, because you're the only roofer calling — cancel Angi at your next exit point and put the difference in your pocket. If it somehow doesn't win in your market, cancel us instead; we're month-to-month, so walking away takes one click.
Every claimed city is locked to a single company, and the roster is public. Check it before you pay a dollar.
NOAA-verified events intersected against parcel data; every affected home ranked by roof age, severity, material, and value.
Outreach sends from your own Gmail or Twilio number — the homeowner hears from you, not a platform.
From $399/mo by city size. No per-lead fees, no annual contract, no termination penalty — the thing you're escaping.
Do the math before you pay it: Angi's early-termination penalties commonly run 30–35% of the remaining contract. If that penalty exceeds what you'd realistically lose by just turning your lead budget to zero and riding out the term, ride it out — and run your exclusive territory in parallel so your pipeline never gaps. We're month-to-month, so starting now doesn't add a second contract.
Yes — that's exactly what we suggest. Run both for 30 days and track one number: cost per signed contract. Shared leads force you to win a race and a bidding war before you win a roof; an exclusive scored list only asks you to sell. The math usually settles the question inside a month.
Your dashboard loads a scored backlog from every storm in your territory over the last 24 months — you're working ranked leads with owner contact the same day. No bidding, no shared-lead race, no per-lead invoice. And the territory is yours alone, verifiably.
Claim your city, work the scored backlog next to your Angi pipeline, and let cost-per-signed-contract decide.
14-day free trial · card at signup, never charged before day 15 · month-to-month