AI scoring is the right idea. Selling it to everyone isn't.
Reworked.ai (their AI is 'Betty') is the most modern competitor on the board: AI-scored roofing opportunities built on EagleView aerial imagery, priced at $1.79 per opportunity. We think scored leads are the right idea — it's our whole product. The disagreement is distribution: Reworked sells the same scored opportunity to anyone who pays, and per-unit pricing balloons exactly when you need volume. We hand the scored list to one roofer per city and charge a flat rate.
Their model: AI opportunity marketplace — per-unit scored 'opportunities' from aerial imagery analysis, sold non-exclusively.
| Reworked.ai | RoofLeads Pro | |
|---|---|---|
| Scoring | AI roof-condition score from aerial imagery | 0–100 score: storm severity, roof age, material, value + permit penalty |
| Exclusivity | None — same opportunity sold to any buyer | One roofer per city, never resold |
| Pricing | $1.79 per opportunity | Flat $399–$2,598/mo, unlimited leads |
| Cost at ~200 leads/mo | $2,000–$5,000 at working volume | $399–$2,598 flat |
| Storm timing | Not storm-triggered | Scored list within ~6 hours of a verified NOAA event |
| Insurance intelligence | None | Readiness signal + claim-window tracking |
| Data dependency | EagleView aerial imagery licensing | Public NOAA + county parcel data (scales to any state) |
| Outreach | List export | One-click + bulk from your own Gmail/Twilio, DNC/TCPA enforced |
Betty's AI reads actual roof condition from aerial imagery — worn shingles, patches — which is a genuinely strong signal, independent of storms.
$1.79 per opportunity is a low entry point for testing a small batch in any market.
Their scoring works in markets and seasons with no hail at all.
A scored lead your competitor also bought is a coin flip. The same lead exclusive to you compounds — that's the difference between a marketplace and a territory.
At working volume, $1.79/opportunity runs $2K–$5K per month, forever scaling with your ambition. A territory is one flat number.
We trigger on verified hail within hours and track the ~1-year claim window per lead — the two signals that make storm-restoration jobs actually close. Plus our retail Aging-Roofs view covers the no-storm case too.
You want to test AI-scored lists cheaply in any market, don't need exclusivity, and storm timing doesn't matter to your motion.
You work storm or retail roofing in a specific market you want locked down, at a price that doesn't scale against you.
Every alternative lead source, side by side.
| Angi / HomeAdvisor | "Exclusive" Lead Agencies | HailTrace / Hail Recon | Reworked.ai (Betty) | RoofLeads Pro | |
|---|---|---|---|---|---|
| Truly exclusive territory | ✕ | ~ | ✕ | ✕ | ✓ |
| Storm-verified, time-triggered | ✕ | ~ | ✓ | ✕ | ✓ |
| Pre-scored damage likelihood | ✕ | ✕ | ✕ | ✓ | ✓ |
| Homeowner contact pre-loaded | ~ | ✓ | ✕ | ✓ | ✓ |
| Satellite imagery per lead | ✕ | ✕ | ✕ | ✓ | ✓ |
| Multi-storm exposure history | ✕ | ✕ | ~ | ✕ | ✓ |
| DNC scrub on every contact | ✕ | ✕ | n/a | ~ | ✓ |
| Outreach from your Gmail | ✕ | ✕ | ✕ | ✕ | ✓ |
| Flat monthly — no per-lead | ✕ | ✕ | ✓ | ✕ | ✓ |
| 14-day free trial | ✕ | ✕ | ~ | ✕ | ✓ |
| Monthly cost at volume | $16K+ $80–$200/lead, shared | $3K–$10K $2,997+ retainer + per-lead | $300–$500 map only — no leads | $2K–$5K $1.79/opportunity × volume | $399–$2,598 flat — unlimited leads |
Only at trivial volume. At a working pace of ~200 opportunities a month you're at $2,000–$5,000 — inside or above our X-Large tier — and the leads still aren't exclusive. Per-unit pricing punishes exactly the growth you're buying leads to fuel.
Our 0–100 score today is built on storm severity, roof age, material, home value, and permit history — the factors adjusters actually weigh. Vision analysis of roof imagery is on our roadmap as an additional signal, layered on top of exclusivity rather than replacing it.
Distribution. Both products score roofs; Reworked sells the same scored opportunity to any buyer, while RoofLeads Pro locks every scored lead in a city to the single roofer who holds that territory — verifiably, with flat pricing.
More comparisons: vs Angi · vs HomeAdvisor · vs HailTrace · or the long-form tool comparison and the full FAQ.
The 14-day trial loads your actual territory's scored leads — run it next to Reworked.ai and compare close rates yourself.
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