Same parent company as Angi. Same shared-lead model. Same problem.
HomeAdvisor and Angi are the same company (Angi Inc.), running the same fundamental model: homeowner inquiries resold to several contractors, billed per lead whether you close or not — and roofers routinely report paying for leads that never answer. RoofLeads Pro replaces the per-lead treadmill with something structurally different: an exclusive city, storm-verified data, and a flat bill.
Their model: Shared lead marketplace (Angi Inc.) — pay per lead, delivered simultaneously to competing contractors.
| HomeAdvisor | RoofLeads Pro | |
|---|---|---|
| Exclusivity | Shared with competing contractors | One roofer per city — never resold, publicly verifiable |
| Pricing | Per-lead fees ($80–$200 typical for roofing) + membership | Flat $399–$2,598/mo, unlimited leads |
| Cost at ~200 leads/mo | $16,000+ | $399–$2,598 flat |
| Billing disputes | Common complaint: charged for bad/unreachable leads | No per-lead billing to dispute |
| Lead source | Homeowner form fills, any condition roof | NOAA-verified storm footprint × parcel data |
| Scoring | None | 0–100 damage score with full breakdown |
| Who contacts the homeowner | Every contractor who bought it | You alone, from your own inbox |
| Contract | Membership + per-lead | Month-to-month, cancel anytime, 14-day trial |
Like Angi, the homeowner asked for quotes. If you want purely inbound volume and accept the sharing, the intent is real.
Turn it on and leads arrive this week, in any market — no waiting for storm season.
HomeAdvisor operates everywhere today; our instant-claim inventory is Colorado (other states deploy on demand).
The most common HomeAdvisor complaint is being billed for leads that never answer or already hired someone. With a flat territory there's no per-lead bill to dispute — ever.
One roofer per city, checkable on a public page before you pay. No 'the other contractor bought it too' surprise.
We tell you which homes a verified hail event touched, how damaged the roof likely is, and who's still inside the insurance claim window. A form-fill marketplace has none of that.
You want inbound homeowner requests at volume, this week, anywhere in the US — and accept per-lead billing and shared leads as the cost.
You'd rather own a city outright, work scored storm and retail leads exclusively, and pay a flat number the math can't run away from.
Every alternative lead source, side by side.
| Angi / HomeAdvisor | "Exclusive" Lead Agencies | HailTrace / Hail Recon | Reworked.ai (Betty) | RoofLeads Pro | |
|---|---|---|---|---|---|
| Truly exclusive territory | ✕ | ~ | ✕ | ✕ | ✓ |
| Storm-verified, time-triggered | ✕ | ~ | ✓ | ✕ | ✓ |
| Pre-scored damage likelihood | ✕ | ✕ | ✕ | ✓ | ✓ |
| Homeowner contact pre-loaded | ~ | ✓ | ✕ | ✓ | ✓ |
| Satellite imagery per lead | ✕ | ✕ | ✕ | ✓ | ✓ |
| Multi-storm exposure history | ✕ | ✕ | ~ | ✕ | ✓ |
| DNC scrub on every contact | ✕ | ✕ | n/a | ~ | ✓ |
| Outreach from your Gmail | ✕ | ✕ | ✕ | ✕ | ✓ |
| Flat monthly — no per-lead | ✕ | ✕ | ✓ | ✕ | ✓ |
| 14-day free trial | ✕ | ✕ | ~ | ✕ | ✓ |
| Monthly cost at volume | $16K+ $80–$200/lead, shared | $3K–$10K $2,997+ retainer + per-lead | $300–$500 map only — no leads | $2K–$5K $1.79/opportunity × volume | $399–$2,598 flat — unlimited leads |
Yes — both are Angi Inc. brands running the same shared-lead marketplace model, so switching between them doesn't change the fundamental problem of competing for your own leads.
The most cited reasons: paying for leads that were shared with several competitors, being billed for unreachable or bogus leads, and per-lead costs that balloon at volume. An exclusive flat-rate territory eliminates all three.
No. Pricing is a flat monthly rate based on the size of the city you claim ($399–$2,598). Whether your territory's storms produce 10 leads or 200, the bill is the same.
More comparisons: vs Angi · vs HailTrace · vs Reworked.ai · or the long-form tool comparison and the full FAQ.
The 14-day trial loads your actual territory's scored leads — run it next to HomeAdvisor and compare close rates yourself.
14-day free trial · card on file, never charged before day 15 · cancel anytime