One sells the same homeowner to eight roofers. The other locks the city to you.
Angi (formerly Angie's List, which also owns HomeAdvisor) is the biggest name in home-services leads — and for roofers, the most common source of lead-buying burnout. The model is the issue, not the execution: Angi makes money selling each homeowner inquiry to multiple contractors, so your $80–$200 lead is also your competitors' lead. The market is voting: by Angi's own Q2 2026 earnings, leads were down 13% year over year, active pros down 17%, and management told investors demand had shifted away from roofing specifically. RoofLeads Pro is built on the opposite model: we sell the territory, not the lead.
Their model: Shared lead marketplace — the same homeowner inquiry is sold to 3–8 contractors, who race to call first.
| Angi | RoofLeads Pro | |
|---|---|---|
| Exclusivity | Same lead sold to 3–8 contractors | One roofer per city — never resold, publicly verifiable |
| Pricing | $80–$200 per shared lead | Flat monthly by city size, from $399/mo — no per-lead fees |
| Cost at ~200 leads/mo | $16,000+ | Same flat fee, from $399/mo |
| Lead source | Homeowner fills out a form (inbound, any trade) | NOAA-verified storm hits your territory (proactive) |
| Scoring | None — every lead priced the same | 0–100 on roof age, severity, material, value |
| Storm timing | None — leads arrive whenever | Scored list within ~6 hours of the event |
| Who contacts the homeowner | You + up to 7 competitors, within minutes | You alone, from your own Gmail or number |
| Contract | Monthly SaaS fee + per-lead charges | Month-to-month, cancel anytime, 7-day trial |
An Angi lead raised their hand — they want a roofer now. Our leads are storm-affected homes you reach out to; the intent is yours to create (with a verified storm as the reason).
Homeowners know Angi. Some trust the badge, and the review profile can help close.
If you also do gutters in a state we haven't deployed, Angi covers it today.
The homeowner hears from one roofer — you. No 45-minute shelf life, no race, no bidding war against seven trucks.
200 shared leads run $16K+/mo with close rates crushed by competition. A flat territory costs the same (from $399/mo, by city size) regardless of how many leads your storms produce.
Leads land within hours of a reported or radar-estimated storm, ranked by damage likelihood, with owner contact where we have it and Do-Not-Call numbers flagged — none of which the marketplace model offers.
You want inbound, hand-raised homeowners and accept sharing each one with competitors — or you need coverage outside our live states today.
You work storm or retail roofing in a market you want to own, and you're done paying to race seven other roofers to the same door.
Every alternative lead source, side by side.
| Angi / HomeAdvisor | "Exclusive" Lead Agencies | HailTrace / Hail Recon | Reworked.ai (Betty) | RoofLeads Pro | |
|---|---|---|---|---|---|
| Truly exclusive territory | ✕ | ~ | ✕ | ✕ | ✓ |
| Storm-verified, time-triggered | ✕ | ~ | ✓ | ✕ | ✓ |
| Spotter reports + radar hail estimates | ✕ | ✕ | ~ | ✕ | ✓ |
| Pre-scored damage likelihood | ✕ | ✕ | ✕ | ✓ | ✓ |
| Homeowner contact pre-loaded | ~ | ✓ | ✕ | ✓ | ✓ |
| Satellite imagery per lead | ✕ | ✕ | ✕ | ✓ | ✓ |
| Multi-storm exposure history | ✕ | ✕ | ~ | ✕ | ✓ |
| DNC check on every phone | ✕ | ✕ | n/a | ~ | ✓ |
| Outreach from your Gmail | ✕ | ✕ | ✕ | ✕ | ✓ |
| Flat monthly — no per-lead | ✕ | ✕ | ✓ | ✕ | ✓ |
| 7-day free trial | ✕ | ✕ | ~ | ✕ | ✓ |
| Monthly cost at volume | $16K+ $80–$200/lead, shared | $3K–$10K $2,997+ retainer + per-lead | $300–$500 map only — no leads | $2K–$5K $1.79/opportunity × volume | From $399 flat by city size — no per-lead fee |
At real volume, dramatically. Angi runs $80–$200 per shared lead — about $16,000+/month at 200 leads. RoofLeads Pro is a flat monthly fee by city size, from $399/month, with no per-lead fees.
Yes, and many roofers do exactly that for a month to compare close rates side by side. Most find the exclusive, scored list converts better and cancel the shared-lead spend within 60 days.
An Angi lead is a homeowner inquiry sold to several contractors at once. A RoofLeads Pro lead is a storm-affected, 0–100-scored home with the owner's name and a phone or email where we have one (Do-Not-Call numbers flagged) — exclusive to the one roofer who holds that city.
More comparisons: vs EagleView Horizon · vs HomeAdvisor · vs HailTrace · vs Reworked.ai · or the long-form tool comparison, the switching-from-Angi guide, the cost-per-job calculator, the EagleView Horizon comparison, and the full FAQ.
The 7-day trial loads your actual territory's scored leads — run it next to Angi and compare close rates yourself.
7-day free trial · card on file, never charged before day 8 · cancel anytime